Tagged: Personas

Josh Cothran: Personas made Personal 0

Watch Josh Cothran’s “Personas made Personal” talk at Interaction’13 | IxDA Conference

This talk will provide an overview of the Meyers-Briggs, highlight research and thought leadership relating personality types to technology usage, examine controversies and limitations of the Meyers-Briggs Type Inventory (MBTI) and share ways to use personality types to support and communicate design, including a brief case study […]

Designing Interactions: Information Design & Interpretation 0

Designing Interactions / Experiences: Information Design & Interpretation

This is the 4th (fourth) lecture of the ‘Designing Interactions & Experiences’ module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss how to use different data visualization techniques to facilitate decision making […]

Russ Unger 0

Listen to Russ Unger & Ross McClean’s “Living Personas – Visually Displaying Brand Insights and Connections to Consumers” talk at IA Summit 2010

In this session Russ Unger and Ross McClean examine living personas—an interactive and engaging format that goes beyond flat paper personas we are used to. They discuss how this technique will change your perception of personas, no matter what you think of them now, and how it can showcase how real people are behaving related to your brand, product, or project […]

Listen to Adrienne Massanari’s “Personas and politics: The Discursive Construction of The User” talk at IA Summit 2009 0

Listen to Adrienne Massanari’s “Personas and politics: The Discursive Construction of The User” talk at IA Summit 2009

Adrienne Massanari, Instructor of New/Digital Media in the School of Communication at Loyola University – Chicago, assesses the problematic relationship between new media designers and “users” in texts written about user-centered design […]

Elizabeth Bacon’s “Death to Personas! Long Live Personas!” presentation 3

Elizabeth Bacon’s “Death to Personas! Long Live Personas!” presentation

Elizabeth Bacon — Chief Design Officer of Devise, IxDA Vice President and Director — presented a webinar thru Catalyze called ‘Death to Personas! Long Live Personas!‘: Personas are way of describing users as fictitious individuals. As the use of personas has spread, however, they have encountered criticism. This presentation tackles some common concerns about personas, including whether they are: fluffy; expensive to create; non-actionable; limiting; or counterproductive for innovation; some of these misconceptions are addressed and best practices are shared for leveraging personas during the research and design process […]