Watch “The Oppenheimer Moment” with Alan Cooper

Everyone knows that technology products should not be evil. The problem is that few people know how to make that happen. Alan Cooper is addressing this challenge the same way he tackled interaction design a quarter of a century ago. In this provocative talk at IxDA‘s Interaction ’18, he present the results of his most recent ground-breaking work.


Technology products should not be evil


Alan Cooper

A pioneer of the modern computing era, Alan Cooper is credited with creating what many regard as the first serious business software for microcomputers, and his groundbreaking work in software invention and design has influenced a generation of programmers, designers, and business people and helped a generation of users.

Alan’s interaction design consultancy, Cooper, has helped companies invent powerful, usable, desirable digital products via his unique methodology, Goal-Directed Design. A cornerstone of this method, Personas has been broadly adopted across the industry. Alan is the author of two industry best-selling books, About Face and The Inmates Are Running the Asylum and is widely known as the “Father of Visual Basic”.

Source: Alan Cooper’s keynote – Interaction 18 – 3—8 February 2018 • Lyon, France

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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