Category: Consumer Behavior

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Internet in Brazil

Internet in Brazil: Second most used medium

The internet is the second means of communication used most often by the Brazilians behind TV and the front of radio, according to the first edition of “Brazilian Media Research 2014 – Media Consumption Habits of the Brazilian Population”, according to the results of a survey commissioned by the Secretariat of Social Communication of the Presidency […]

E-commerce in Brazil grows 28% in 2013

Internet in Brazil: E-commerce grows 28% in 2013

According to Nielsen data Ibope, the set of classified sites and auction, which includes services such OLX, Bom Negócio and — the most popular of them in Brazil — Mercado Livre, reached an audience of 19 million unique users in February 2014. This represents 59% of the total audience of the category of e-commerce in Brazil […]

Mobile Market in Brazil

Internet in Brazil: In 38% of homes at least 1 person accesses the web on mobile phones

In more than a third of all households in Brazil (38.1%), at least one person accesses the internet via cell phone, says survey released recently by the Institute of Applied Economic Research (IPEA). The study also shows that 40.8% of households have internet access and that 68% of users claim to use the service daily.