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Consumer Behavior Design Trend Watching

Watch “The Future of Experience Design” with Brian Solis

Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future.

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Design Innovation Readings

Watch “How to Get Started with Assumptions Mapping” with David Bland

David Bland shows how to use Assumptions Mapping to help teams refocus their experimentation efforts on what matters, instead of being distracted by what’s easy.

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Design Innovation Readings

Watch “What is a Strategy?” talk with Felix Oberholzer-Gee 

In this short video, professor Oberholzer-Gee explains “What is a Strategy?” by arguing that it aligns strategic initiatives on customer satisfaction and employee satisfaction, helping leaders make their workers’ jobs less complicated and improve customer experiences.

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Innovation Readings Software

Watch John Cutler’s “We all agreed to this! Why didn’t it happen?” talk

John Cutler takes a deep dive into the dynamics of an all-too-familiar situation…. decision drift!

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Design Economics Innovation Readings Trend Watching

Watch “A Plan is Not a Strategy” talk with Roger Martin

Roger Martin explains why “A Plan is Not a Strategy” because plans typically aren’t explicit about what the organization chooses not to do and why.

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Design Readings Software

R.I.P. Internet Explorer

Microsoft will be disabling Internet Explorer. The news inspired jokes, memes and even some fond memories.

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Design Strategy Project Management Talks & Workshops

Managing by Outcomes and Jobs to be Done

Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.

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Design Strategy Talks & Workshops User Experience

Strategy, Feedback and Design Reviews

Influencing larger decisions that shape strategy starts with facilitating the smallest decisions, including how to incorporate feedback into designs.

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Design Innovation Readings

Listen to Josh Seiden’s “Outcomes Over Outputs” talk

Joshua Seiden recently talked on the Product Experience Podcast, where we find out how to simplify the development process by focusing on getting the outcomes we want.

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Design Strategy Talks & Workshops User Experience

Bringing Business Impact and User Needs together with Jobs to be Done (JTBD)

Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.