Resume

Itamar Medeiros

Originally from Brazil, I currently live in Germany, where I work as Director of Design Strategy and Systems at SAP and promote User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, The Netherlands, Poland, United Arab Emirates, United Sates) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai. As an Information Design specialist, I served as board member of the Brazilian Society of Information Design, and held several lecturing positions, including Lecturer of Hypermedia at the Department of Design of Universidade Federal de Pernambuco (Brazil), Assistant Professor of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria (Brazil), Visiting Lecturer of Design Practice at École de Design Nantes Atlantique (France), Guest Lecturer of Design Thinking at Lasalle College (Mexico), and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University (China).

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Professional Experience

Working in the Information Technology industry since 1998, I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, India, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles.

January 1, 2021

Director of Design Strategy and Systems

SAP SuccessFactors
In this position, I help drive the Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.

January 1, 2021
December 1, 2018

Lead Product Design Strategist

SAP SuccessFactors
In this position, I help drive the Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.

December 1, 2018
November 1, 2016

User Experience Design Lead, Cloud HCM (Payroll)

SAP SuccessFactors
In this position, I oversee all aspects of User Experience to ensure sustainable and lean product development of Payroll Solutions, as well as to work with different stakeholders to coordinate, plan and execute design related activities like user research, conceptual design, specification and visual design.

November 1, 2016
May 1, 2016

Senior User Experience Design Specialist

SAP SuccessFactors
In this position, I work with product managers and study user needs to understand business requirements and help come with product concepts and vision for Payroll solutions, exploring multiple design directions for web, phone and tablet to envision the best possible solution, creating rapid interactive prototypes as needed to simulate interactions, while working with user researchers to do up-front user research, and to validate product concepts and designs.

May 1, 2016
November 1, 2013


Visiting Lecturer, MA Integrated Design

Köln International School of Design
Lecturing on Interaction Design / User Experience Design at Köln International School of Design, part of the Cologne University of Applied Sciences.

November 1, 2013
October 1, 2012

Senior User Experience Designer

ROAMWORKS Research and Development GmbH
In this position, I envision, research, design and validate new workflows and user interaction models for Machine-to-Machine (“M2M”, or “Internet of Things”, commonly known as IoT), wireless remote asset monitoring and management applications, synthesizing user experience strategy, product management vision, user needs, and technology constraints to design and deliver user interaction prototypes, UI guidelines, high-fidelity UI mockups, and HTML/CSS code that optimize product usability, usefulness and user delight.

October 1, 2012
January 1, 2008

User Experience Manager

Autodesk, Inc.
In this position I manage a team of user experience professionals who’s duties include user research, interaction design, visual design, and usability engineering for Autodesk’s Infrastructure Modeling Product Line based in Shanghai, producing computer software for desktop Geospatial Information Systems (GIS) and Web Mapping.

January 1, 2008
October 1, 2007

Product Designer

Autodesk, Inc.
I this position, I researched and validated clear and achievable interaction design specifications for the company’s computer software products based on user input; translating customers needs into innovative design solutions; optimizing product usability, learnability and customer satisfaction; creating and documenting conceptual designs and feature specifications.

October 1, 2007

Education

I’ve had many people in my life that inspired me to continue to develop myself through education. Even after I stopped studying, I’ve continued to be connected to the academia as part-time lecturing positions, reaching out the design and business schools in the area because I think one of the best ways to get energised about design and technology is to see the enthusiasm of the next generation of leaders coming out of school.

Northumbria University

MA, Design Practice
2007 – 2008

Grade: Distinction
Awarded with DISTINCTION in the MA Design Professional Practice at Northumbria University in Newcastle upon Tyne (UK), with the thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”
This education is associated with:
1 Honor or Award: Distinction Award in the MA Design Practice

Universidade Federal de Pernambuco

PgDip, Information Design
2000 – 2001

Dissertation Title: “Beauty is in the Eye of the Beholder: a panorama of the discussion on Usability and Aesthetics issues on the Web”, 2002
Activities and Societies: Coordinate the distance learning research activities of the interns for the VIRTUS Hypermedia Lab, Board of Directors of the Brazilian Society of Information Design

Universidade Federal de Pernambuco

BA, Industrial Design
1998 – 2000

Major: Graphic Design
Activities and Societies: Center of Arts and Communication Basketball Team,


Organizations

I’ve volunteered in a few organizations to help give back to society, and to learn from others.

Interaction Design Association (IxDA)

Local Coordinator
July 2005 to Present
The Interaction Design Association (IxDA) is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events. As local coordinator for Shanghai, I help the community organize events and facilitate face-to-face meetings…more

Sociedade Brasileira de Design de Informação

Treasurer
July 2003 to December 2004
The Brazilian Society of Information Design (SBDI) is a scientific society that brings together scientists, lecturers and graphic design professionals, raising awareness of problems regarding the management and production processes of visual information.

I served a two-year term as the treasurer of the BRAZILIAN SOCIETY OF INFORMATION DESIGN


Honors & Awards

In this section, you’ll see some of my work being recognized internationally with honors and awards

DISTINCTION in the MA Design Professional Practice

Northumbria University
July 2009
Awarded with DISTINCTION in the MA Design Professional Practice at Northumbria University in Newcastle upon Tyne (UK), with the thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”

9th Brazilian Biennale of Graphic Design (“Design Memoirs” Category)

Associação de Designers Gráficos (ADG Brasil)
February 2009
Discover the Brazilian Cinema” exhibition selected for the 9th Brazilian Biennale of Graphic Design (Category “Design Memoirs”), 2009

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