Consumer Behavior Trend Watching

Living in Germany: best nation brand of 2021

Germany is the world’s top ‘nation brand’, finds the 2021 Anholt Ipsos Nation Brands Index. It ranks 60 economies by their brand appeal.

Design Readings

Watch “Seeing the Big Picture: The Development of an Experience Scorecard” with Bill Albert

In this webinar, Bill Albert shows how his experience scorecard can be used to answer important questions around usability, emotional experience, design and brand experience.

Information Technology Software

SAP Again Tops BrandZ Most Valuable German Brand

SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time too

Design Readings Software

Watch Erik Spiekermann’s “Type Is Visible Language” talk

The web is more type than anything. We might as well get it right […]

Design Readings

The Sign Painter

A short film by Dresscode on Mike Langley, sign painter, for Vassilaros & Sons Coffee Co […]


Remembering Massimo Vignelli

One of the world’s great designers, Massimo Vignelli, is very ill and will be spending his last days at home. His son Luca would like all those for whom Vignelli was either an influence or an inspiration to write him a letter […]

Economics Trend Watching

Doing Business in Brazil: Official guide advises Britons on Brazilian Culture

The recommendations and observations such as avoid talking about Poverty and Argentina come from the UK Trade and Investment Agency (UKTI) and were included in an official guide published to help British entrepreneurs who is planning on doing business in Brazil […]

Consumer Behavior Economics Trend Watching

Watch John Gerzema’s “The post-crisis consumer” talk at TED

John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending […]

China Consumer Behavior Trend Watching

China, Socialism & Consumer Behavior: Grey Consumers Are a Golden Opportunity

JWT’s Tom Doctoroff Offers 5 Ways brands can win over China’s 300 million senior citizens, a market that will reach 500 million by 2025 […]

Consumer Behavior Design Economics Trend Watching

Watch Dan Cobley’s “What physics taught me about marketing” talk at TED

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding […]