Tagged: Branding

Massimo Vignelli 0

Remembering Massimo Vignelli

One of the world’s great designers, Massimo Vignelli, is very ill and will be spending his last days at home. His son Luca would like all those for whom Vignelli was either an influence or an inspiration to write him a letter […]

Watch John Gerzema’s “The post-crisis consumer” talk at TED 0

Watch John Gerzema’s “The post-crisis consumer” talk at TED

John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending […]

China, Socialism & Consumer Behavior: Grey Consumers Are a Golden Opportunity 0

China, Socialism & Consumer Behavior: Grey Consumers Are a Golden Opportunity

JWT’s Tom Doctoroff Offers 5 Ways brands can win over China’s 300 million senior citizens, a market that will reach 500 million by 2025 […]

Watch Dan Cobley’s “What physics taught me about marketing” talk at TED 0

Watch Dan Cobley’s “What physics taught me about marketing” talk at TED

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding […]

Russ Unger 0

Listen to Russ Unger & Ross McClean’s “Living Personas – Visually Displaying Brand Insights and Connections to Consumers” talk at IA Summit 2010

In this session Russ Unger and Ross McClean examine living personas—an interactive and engaging format that goes beyond flat paper personas we are used to. They discuss how this technique will change your perception of personas, no matter what you think of them now, and how it can showcase how real people are behaving related to your brand, product, or project […]