SAP Again Tops BrandZ Most Valuable German Brand
SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time too
Tagged: Branding
Watch Erik Spiekermann’s “Type Is Visible Language” talk
The web is more type than anything. We might as well get it right […]
The Sign Painter
A short film by Dresscode on Mike Langley, sign painter, for Vassilaros & Sons Coffee Co […]
Remembering Massimo Vignelli
One of the world’s great designers, Massimo Vignelli, is very ill and will be spending his last days at home. His son Luca would like all those for whom Vignelli was either an influence or an inspiration to write him a letter […]
Doing Business in Brazil: Official guide advises Britons on Brazilian Culture
The recommendations and observations such as avoid talking about Poverty and Argentina come from the UK Trade and Investment Agency (UKTI) and were included in an official guide published to help British entrepreneurs who is planning on doing business in Brazil […]
Watch John Gerzema’s “The post-crisis consumer” talk at TED
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending […]
China, Socialism & Consumer Behavior: Grey Consumers Are a Golden Opportunity
JWT’s Tom Doctoroff Offers 5 Ways brands can win over China’s 300 million senior citizens, a market that will reach 500 million by 2025 […]
Watch Dan Cobley’s “What physics taught me about marketing” talk at TED
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding […]
Listen to Russ Unger & Ross McClean’s “Living Personas – Visually Displaying Brand Insights and Connections to Consumers” talk at IA Summit 2010
In this session Russ Unger and Ross McClean examine living personas—an interactive and engaging format that goes beyond flat paper personas we are used to. They discuss how this technique will change your perception of personas, no matter what you think of them now, and how it can showcase how real people are behaving related to your brand, product, or project […]
Listen to Debra Levin Gelman’s “Designing with Constraints” talk IA Summit 2010
Creating meaningful digital experiences is a complicated business. Fluctuating requirements, unexpected technical limitations, and stringent branding rules can make experience design feel like an exercise in compromise […]
