It’s easy to solve the wrong problems. Good design relentlessly questions assumptions, reframing the design problem to be solved. We know this, and yet, HOW to actually reframe a problem is missing from our conversations.
In this session, Stephen P. Anderson shares tips that have helped him cut through the noise of requests and requirements, to focus on the real problem(s) to be solved. Specifically, you’ll pick up ways to reframing the design problem by seeing a problem from different perspectives, ways to ask why, how to draw upon seemingly unrelated experiences, how to separate real from perceived constraints, and most importantly, ways to keep yourself in check, so as not to solve the wrong problem (or if you do, you do so intentionally, for a strategic purpose!).
Whether you’re designing strategies or screens, you’re sure to pick up a few new mental hacks that you’ll no doubt use on a daily basis.
Listen to “Reframing the Design Problem”
“Reframing the Design Problem” Presentation
Read the transcript from IA Conference
About Stephen P. Anderson
Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that’s widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: “How do we get people to fall in love with our applications?”
Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, create interactive visualizations, and design better customer experiences.