Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
For this talk at IxDA’s Interaction ’19, Marijke Jorritsma tells the story about how a team of UX Designers convinced the Europa Clipper mission to adopt design processes into the design and development of spacecraft operations using “radical change management” […]
In this provocative talk at IxDA’s Interaction ’18, Alan Cooper addresses the challenge that technology products should not be evil
This talk is aimed at anyone who is looking for practical ways to bridge the gaps between traditional research and agile practices by focussing on activities that hold common value for both […]
In his talk at Google I/O 2014, Tomer Sharon inspires developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy […]
2012, the Brazilian market for vehicle tracking and fleet management handled R$ 1.5 billion and peaked at 1.94 million devices operating in the national fleet. Also according to the study, 39% of companies that already employ tracking solutions aim to increase their investment in 2014 […]
The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In his talk during The LeanUX Conference, researcher Tomer Sharon demonstrates the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide […]
Watch Avi Itzkovitch to discover core concepts for utilizing smart device technologies and sensor data in order to understand context, and add “Adaptive Thinking” to the UX professional’s toolset when designing experiences. In his presentation, Avi demonstrates the importance of understanding context when designing adaptive experiences, gives ideas on how to design adaptive systems and most important, inspires designers to think how smart device technology and context aware applications can enhance the user experience with adaptivity […]
This talk will outline the key inputs in a model of Behavioural Design and how those inputs help designers to directly target specific behaviours. It will look at the role of interaction design, behavioural psychology, systems thinking and other tools. And it will propose that a model of design with behaviour as its focus offers a coherent and complete approach to design in a way that is consistent with the goals of client organizations […]
This talk suggests that we not start from the perspective of the device, the content or the software; rather we should start with understanding how people perceive their whole environment […]
