Reflecting on The Best Ways to Prioritize Products and Features on UX Matter

Every month in Ask UXmatters (one of the leading resources of  Professionals), a panel of UX experts answers their readers’ questions about a variety of  matters. This month I took part of this panel, and helped answer questions regarding The Best Ways to Prioritize Products and Features.

“The best way depends on lots of different variables—such as how early in the product development lifecycle a product is, how mature a market is, or how well-known the targeted personas are.”

Then I shared two different approaches to help on Product Definition and Requirements Prioritization.

I’ve had great company of Drew Davidson, David Kozatch, Shane McWhorter, Janet Six, and Simon White on this panel, so check it out at The Best Ways to Prioritize Products and Features :: UXmatters.


Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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