Categories
Economics Trend Watching

Living in Germany: In 20 years, 1 in 3 people will be a migrant

1 in 3 people will be a migrant in Germany (about 35%) by 2040. In large cities, up to 70% of inhabitants will have a migrant background in two decades, experts say. Germany will need to attract a “range of nationalities” to keep the “economy stable.”

Categories
Information Technology Trend Watching

Internet in Brazil: 70% of population is connected

According to ICT Households survey, 126.9 million people used the Internet in Brazil regularly in 2018. Half of the rural population and classes D and E now have access to the internet.

Categories
Information Technology Software

SAP Again Tops BrandZ Most Valuable German Brand

SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time too

Categories
Consumer Behavior Trend Watching

Living in Germany: foods that are tastier than they sound

You can argue about just how tasty German cuisine is. But these dishes have such quirky names, you just have to sink your teeth into them. Here’s a look at our favorite 10 unusually named dishes that are tastier than they sound […]

Categories
Consumer Behavior

Living in Germany: survival guide to supermarkets

Surprised by details Germans take for granted, some newcomers are shocked by the country’s supermarket culture. Here is a survival guide to supermarkets from a self-declared grocery shopping expert from Canada, who learned the hard way

Categories
Consumer Behavior Trend Watching

Living in Germany: the best chocolates ranked

What do the best chocolates taste like? A German consumer foundation put 25 milk chocolate brands — including Milka, Lindt and Merci – through rigorous testing and tasting […]

Categories
Consumer Behavior Trend Watching

Living in Germany: What makes a book prize-worthy?

What makes a book prize-worthy? DW looks at the winners and the debates surrounding the German Book Prize […]

Categories
Consumer Behavior Economics Trend Watching

Living in Germany: fascination with saving money

Germans not only have been saving more than their UK counterparts, but the deep rooted national habit has more implications than those numbers would reveal […]

Categories
Consumer Behavior Trend Watching

Living in Germany: 10 myths about culture 

Culture is one of the driving engines for German soft power. The federal and state governments invest more than 10 billion euros annually in cultural endeavors like youth theaters, music schools, chamber orchestras, renovations of historical buildings or museum expansions. That adds up to 123 euros per citizen – the cost of a mid-sized Ikea bookshelf […]

Categories
Consumer Behavior Trend Watching

Living in Germany: Currywurst still favourite food

Germans love a good sausage, particularly if it’s covered in a reddish sauce and served with crinkly chips, known as Currywurst.