In this post, I’ll talk about strategy and the importance of vision, especially while creating shared understanding around product vision.
In this chat on Clubhouse, Jonathan Sun and I talked about The Importance of Vision for Product Design, and discussed how to facilitate discussions around creating experience Vision.
In this post I’ll reflect on some of the challenges that designers face in while designing in new and complex environments, raise the awareness about how unprepared designers are if they are not able to understand and influence strategy, advocate for a new role called Design Strategist, and propose a minimum set of skills required for becoming a Design Strategist.
The world is changing rapidly – how to stay ahead in this changing and unstable environment? How do we see the everyday of tomorrow? How do we translate futures visions to business decisions?
The craft of interaction design is entering a new golden age where we instead of pixels look into things such into futures, strategy, organisations and capability development. This new age requires new tools and approaches, and paradoxically, letting go and embracing complexity.