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Trend Watching

2022 Year in Review

In this post, I’m going to reflect on what was on my mind by looking back on some stats of my posts in 2022.

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Design Strategy Talks & Workshops

“Bringing Business Impact and User Needs Together with Jobs-to-be-Done (JTBD)” at Web Directions 2022

At Web Directions Summit 2022, I made the case that Jobs to be Done work as a great “exchange” currency for teams to discuss value with stakeholders.

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Inspiration

For Inspiration: “Let Dream Tell You a Story” from The Sandman

Even if you’re not a comic book fan, you’ve probably heard of Netflix’s adaptation of The Sandman. In this short video, Tom Sturridge is the ASMR of your dreams.

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Design Strategy Project Management Talks & Workshops

Managing by Outcomes and Jobs to be Done

Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.

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Design Strategy Talks & Workshops User Experience

Strategy, Feedback and Design Reviews

Influencing larger decisions that shape strategy starts with facilitating the smallest decisions, including how to incorporate feedback into designs.

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Design Strategy Project Management Talks & Workshops

Strategy, Planning and Project Management

There are some Project Management skills that will prove invaluable for the effectiveness of design strategists.

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Design Readings Software

Watch “Creating Value and Flow in Product Development” with John Cutler

In this 7-minute video, John explains why limiting work in progress can increase flow and value in product development.

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Design Strategy Talks & Workshops User Experience

Strategy and the Importance of Vision

Let’s talk about the importance of vision for creating shared understanding around why are we bringing a product to market in the first place.

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Design Strategy Talks & Workshops

“The Importance of Vision for Product Design” talk on Clubhouse

In this chat on Clubhouse, Jonathan Sun and I talked about The Importance of Vision for Product Design, and discussed how to facilitate discussions around creating experience Vision.

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Design Strategy Project Management Talks & Workshops User Experience

Becoming a Design Strategist

Let’s raise awareness about how unprepared designers are to understand and influence strategy, advocate for a new role called Design Strategist, and propose a minimum set of skills required for becoming a Design Strategist.