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Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
In this talk at Mind the Product, Kim Goodwin urges us to Build Human-Centred Products and not be data centered
Josh Seiden talks to the Product Science Podcast about how to simplify the development process by focusing on getting the outcomes we want […]
In this talk at IxDA’s Interaction’19, Andreas Markdalen speaks about the future of craft and excellence in digital product design […]
For this talk at IxDA’s Interaction ’19, Marijke Jorritsma tells the story about how a team of UX Designers convinced the Europa Clipper mission to adopt design processes into the design and development of spacecraft operations using “radical change management” […]
In this talk at IxDA’s Interaction’19, Maryna Razakhatskaya first of all shows her approach to using Technology and Space for immersive storytelling. Furthermore she argues that when it comes to designing multi-sensory playgrounds, UX devil’s in details: Light, smell, sound, body movements, physical interaction, space navigation, timing […]