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Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
In this talk at Mind the Product, Kim Goodwin urges us to Build Human-Centred Products and not be data centered
100 Years of Bauhaus: the famous German school still exerts influence on art, design and architecture around the globe […]
Josh Seiden talks to the Product Science Podcast about how to simplify the development process by focusing on getting the outcomes we want […]
SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time too
In this talk at IxDA’s Interaction’19, Andreas Markdalen speaks about the future of craft and excellence in digital product design […]
For this talk at IxDA’s Interaction ’19, Marijke Jorritsma tells the story about how a team of UX Designers convinced the Europa Clipper mission to adopt design processes into the design and development of spacecraft operations using “radical change management” […]
In this talk at IxDA’s Interaction’19, Maryna Razakhatskaya first of all shows her approach to using Technology and Space for immersive storytelling. Furthermore she argues that when it comes to designing multi-sensory playgrounds, UX devil’s in details: Light, smell, sound, body movements, physical interaction, space navigation, timing […]
In this talk IxDA’s Interaction’19 Celia Hodent covers the UX framework that was used during the development of Fortnite, consisting of breaking down game UX in two main pillars: usability and “engage-ability”.
In this talk at IxDA’s Interaction’19, Emily Sappington shares some best practices from designing for AI in both large and small organizations. No matter the company size, a minimum viable product is important to design and not to be the result of unplanned feature cuts. She talks about what Minimum Viable Intelligence is for an AI product, and how designers can deliver a clear UX when solving problems efficiently […]
