Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
Tagged: Design Strategy
For this talk at IxDA’s Interaction ’19, Marijke Jorritsma tells the story about how a team of UX Designers convinced the Europa Clipper mission to adopt design processes into the design and development of spacecraft operations using “radical change management” […]
In this talk at IxDA’s Interaction’19, Vijay Chakravarthy proposes a shift in the kind of research required to operate this framework while making a case for rethinking ideation and implementation. This will require service designers to think ahead of the curve and collaborate with domain experts to implement relevant strategies.
In this talk at Interaction’19 conference (organised by IxDA), Marty Neumeier talks about how to use Agile Strategy and Design Thinking to get a complex organization to execute on a simple idea.
In this talk at IxDA’s Interaction’19, Jon Kolko will show you why, when, and how to create stories that set design strategy. You’ll see examples of both successes and failures, learn where these narratives are contextually most relevant and useful, identify the key components that make these stories successful, and gain the ability to form and present a vision of the future to drive product and service strategy.