My dad was an Engineer, and loved computers, so I thought that’s what I wanted to do as a career. I remember being on the 2nd year of Engineering major… and hating it! Then I met one of my sister’s friend who was going to Graphic Design school. She showed me all the “cool stuff” she was doing for her major, such as corporate identity Logos, Product Packaging, Posters, Banners! I fell in love immediately.
So I quit Engineering school and got accepted in the Industrial Design program at the Universidade Federal de Pernambuco. Those was the best four years of my life, and everything I have today: my critical, analytical and synthesis skills, the thirsty for empathising with customers, my curiosity to learn about other cultures (which led to my international career) started there!
I ended specializing in User Experience design, but my early corporate identity work (that these days I sparsely do it out of passion) still shapes a lot of my thinking around how experiences help build a brand.
VG Engenharia
Corporate Identity System
Creation of logo, business cards, email signature for VG Engenharia.
First Assistance China
Corporate Identity System
Creation logo, business cards, letterhead, envelope, etc…), as well Information Architecture, Layout and HMTL coding for First Assistance China’s website
The Restored Leader
Corporate Identity System
Creation of logo, business cards, Letterhead, Leaflet, Brochure, etc for The Restored Leader
Download Party
Logo and Marketing Collaterals
Creation of Logo and Marketing collaterals — for the “Download Party” event.
Pixel 8
Corporate Identity System
During the time I was creative director for Pixel8, I created the company’s including Logo, Business Cards, Letterhead, Web Ads, plus the Information Architecture and Flash Coding of its Website