In this talk at IxDA’s Interaction’19, Maryna Razakhatskaya first of all shows her approach to using Technology and Space for immersive storytelling. Furthermore she argues that when it comes to designing multi-sensory playgrounds, UX devil’s in details: Light, smell, sound, body movements, physical interaction, space navigation, timing […]
Jaime Levy talks about how user experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want […]
This is the 4th (fourth) lecture of the ‘Designing Interactions & Experiences’ module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss how to use different data visualization techniques to facilitate decision making […]
Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness […]
Sheena Iyengar shares her groundbreaking research that has uncovered some surprising attitudes about our decisions […]
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied […]
Newest Release of 3D Visualization, Simulation, and Review Software includes 3D Interoperability, Clash Detection, and Collaboration Capabilities […]
Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counter-intuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions […]
