Originally from Brazil, I currently live in the Heidelberg Area (Germany), where I work as Director of Design Strategy at SAP and promote User Experience Design as visiting lecturer at Rhein-Wall University of Applied Sciences. Working in the Information Technology industry since 1998, I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, India, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During my 7 years in China, I’ve championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai. I hold a MA in Design Practice from Northumbria University (Newcastle, UK), for which I received a Distinction Award for my thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”.
What is Information Design?
Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible.