Originally from Brazil, I currently live in the Heidelberg Area, where I work as Director of Design Strategy and Systems at SAP and promote User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, India, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During my 7 years in China, I’ve championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.
What is Information Design?
Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible.