Branding Specialist, Designer, Educator, Speaker, Workshop Facilitator

Itamar Medeiros, from Brazil, currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, India, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai […] Read more »

Portfolio Samples

In short portfolio section below, you’ll see some samples of work (including Corporate Identity, Design Management, Honors and Awards, User Experience, Web Design and Photography). For more samples, visit the Portfolio Page.

UI Audits

I have conducted several UI Audits to get a critical baseline of products and look for opportunities to improve overall design quality, customer usability and satisfaction that will lead to more product sales. Read More »

Data Visualization

I have created various types of relationship, interaction diagrams and other data visualization techniques to communicate with different stakeholders for different purposes. Read More »

Design Briefs

I’ve authored, edited and reviewed several design briefs, which proved to be very useful for establishing some boundaries conditions to design challenge we are trying to address. Read More »

User Research

I have created various types of relationship, interaction diagrams and other data visualization techniques to communicate with different stakeholders for different purposes. Read More »

Personas & Scenarios

I’ve created Personas & Scenarios to communicate the synthesis of User Research activities to different stakeholders and different purposes. Read More »

Product Definition and Requirements Prioritization

I’ve used Anthony Ulwick’s Outcome-driven Innovation framework to help with the Product Definition and Requirements Prioritization. Read More »

What is Information Design?

Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible […] Read more »