Tagged: Interaction ’13

Josh Cothran: Personas made Personal 0

Watch Josh Cothran’s “Personas made Personal” talk at Interaction’13 | IxDA Conference

This talk will provide an overview of the Meyers-Briggs, highlight research and thought leadership relating personality types to technology usage, examine controversies and limitations of the Meyers-Briggs Type Inventory (MBTI) and share ways to use personality types to support and communicate design, including a brief case study […]

Jan Moorman: Measuring User Delight using the Kano Methodology 0

Watch Jan Moorman’s “Measuring User Delight using the Kano Methodology” talk at Interaction’13 | IxDA Conference

Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]

Josh Seiden 0

Watch Josh Seiden’s “A Designers Introduction to Lean Startup” talk at Interaction’13 | IxDA Conference

In this talk, Josh Seiden introduce you to the key ideas of Lean Startup, talk about the amazing opportunities for designers this movement presents, and share case studies of how he and his partners have used the techniques of Lean Startup as the foundation of their design studio […]

Jer Thorp: Data & Human Experience 0

Watch Jer Thorp’s “Data & Human Experience” keynote at Interaction’13 | IxDA Conference

In this talk, Jer Thorp discusses the intersection between data and human experience. He’ll go into detail a number of projects involving diverse data sets, including the 770,000 words in the Shakespeare Folio, astronomical measurements from NASA, text from nightly news broadcasts, and real-time air traffic reports […]

Jason Ulaszek & Brian Winters: "Setting Course: From Design Research to Experience Roadmap" 0

Watch Jason Ulaszek & Brian Winters’ “From Design Research to Experience Roadmap” talk at Interaction’13 | IxDA Conference

Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success. In this session you’ll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you’ll look like a freakin’ rockstar in your company doing it […]