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Listen to Adrienne Massanari’s “Personas and politics: The Discursive Construction of The User” talk at IA Summit 2009

Adrienne Massanari, Instructor of New/Digital Media in the School of Communication at Loyola University – Chicago, assesses the problematic relationship between new media designers and “users” in texts written about user-centered design […]

Adrienne Massanari, Instructor of New/Digital Media in the School of Communication at Loyola University – Chicago, assesses the problematic relationship between new media designers and “users” in texts written about user-centered design.

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Adrienne examines current texts written about user-centered design, information architecture, and interaction design to understand the ways in which users are discursively “written into” the design process. She suggests that personas and their use is as much motivated by political realities within new media organizations as it is by the need to incorporate user needs within the design process.

via IA Summit 09 – Day 2 – Boxes and Arrows: The design behind the design.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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