Listen to Adrienne Massanari’s “Personas and politics: The Discursive Construction of The User” talk at IA Summit 2009

Adrienne Massanari, Instructor of New/Digital Media in the School of Communication at Loyola University – Chicago, assesses the problematic relationship between new media designers and “users” in texts written about user-centered design.

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Adrienne examines current texts written about user-centered design, information architecture, and interaction design to understand the ways in which users are discursively “written into” the design process. She suggests that personas and their use is as much motivated by political realities within new media organizations as it is by the need to incorporate user needs within the design process.

via IA Summit 09 – Day 2 – Boxes and Arrows: The design behind the design.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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