Tagged: design thinking

Baloney Detection

Watch “How to detect baloney the Carl Sagan way” by Michael Shermer

This is a set of tools for critical thinking that has continued to develop since Sagan’s death, 22 years ago. Here, skeptic and science writer Michael Shermer explains key lessons from Sagan, and from his own college freshman course ‘Skepticism 101’, where teaches students ten basic questions that will help them debunk untruths, and call out baloney when they see it […]

The Value of Design

Watch Design Council’s “The Value of Design”

The Design Council’s research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction […]

Jan Moorman: Measuring User Delight using the Kano Methodology

Watch Jan Moorman’s “Measuring User Delight using the Kano Methodology” talk at Interaction’13 | IxDA Conference

Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]

Josh Seiden: A Designer's Introduction to Lean Startup

Watch Josh Seiden’s “A Designers Introduction to Lean Startup” talk at Interaction’13 | IxDA Conference

In this talk, Josh Seiden introduce you to the key ideas of Lean Startup, talk about the amazing opportunities for designers this movement presents, and share case studies of how he and his partners have used the techniques of Lean Startup as the foundation of their design studio […]