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Design

Watch “Embracing Technology and Space for immersive storytelling” talk with Maryna Razakhatskaya

In this talk at IxDA’s Interaction’19, Maryna Razakhatskaya first of all shows her approach to using Technology and Space for immersive storytelling. Furthermore she argues that when it comes to designing multi-sensory playgrounds, UX devil’s in details: Light, smell, sound, body movements, physical interaction, space navigation, timing […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: E-commerce grows 28% in 2013

According to Nielsen data Ibope, the set of classified sites and auction, which includes services such OLX, Bom Negócio and — the most popular of them in Brazil — Mercado Livre, reached an audience of 19 million unique users in February 2014. This represents 59% of the total audience of the category of e-commerce in Brazil […]

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Economics Trend Watching

Economy in Brazil: study shows market growth for vehicle tracking and fleet management

2012, the Brazilian market for vehicle tracking and fleet management handled R$ 1.5 billion and peaked at 1.94 million devices operating in the national fleet. Also according to the study, 39% of companies that already employ tracking solutions aim to increase their investment in 2014 […]

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Design Readings

Listen to Angel Anderson’s “Why We Share: Communicating Social Engagement” talk at IA Summit 2013

Getting people to share can help you spread a particular message, create a community around a topic, and even drive conversion, but first you have to help clients understand the importance of share-worthy content and design a situation that truly encourages sharing. This session examines the main psychological motivations that drive people to share and provides guidelines for creating inspired sharing frameworks […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Coffee consumption falls for the 1st time in 10 years

Coffee consumption in Brazil fell 1.23% in 2013, totaling 20.08 million bags of 60 kg compared to 20.33 million bags in 2012, according to a report released recently by the Brazilian Association Coffee Industry (ABIC) […]

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Information Technology Trend Watching

Information Technology in Brazil: Number of video game consoles manufactured locally grows 92% in 2013

The number of games consoles manufactured in Brazil grew 92% in 2013, according to data from the Superintendence of the Manaus Free Economic Zone (Suframa). In 2012, 713 thousand units of consoles, a number that increased from 1.37 million last year were manufactured […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: First official Apple Store to open in Rio

The first official Apple store in Brazil will be inaugurated in Rio de Janeiro on 15th February, the company said on its website on Thursday (February 6). The Apple Store will be the Brazilian Village shopping mall, in the Barra da Tijuca neighborhood, and is also the first company store in South America […]

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Information Technology Trend Watching

Information Technology in Brazil: cloud computing is expected to move US$ 798 million in 2015

The cloud computing sector generated US$ 257 million in Brazil in 2013, and can reach US$ 798 million in 2015, according to the IDC […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: iPad mini is the world’s most expensive

Released recently, the iPad Mini in Brazil has the highest value among all the official channels of the Apple Store. According to IT Data Consulting, the difference between the value of imports and sales is 115% […]

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Information Technology Trend Watching

Information Technology in Brazil: leading the video games market growth in 2012

A study of manufacturers showed that sales of games and equipment totaled R$ 1.6 billion last year (800 million US dollars). While this market has shrunk in most countries, in Brazil grew by 60% in comparison with 2011 […]