Learn about quantifying and qualifying strategy as we make a case for a set of tools that helps teams find objective ways to value design.

Learn about quantifying and qualifying strategy as we make a case for a set of tools that helps teams find objective ways to value design.
In this talk about designing for speed, designer Mustafa Kurtuldu shares research on how to to increase perceived performance, and gives UX examples and technical tricks to improve the speed of your site.
So how do we design for a world in which the distinction between user and object, between people and things is getting more and more blurred (or “everything is someone”)? What new interactions and ‘companion species’ could we imagine once we go beyond anthropomorphic metaphors and point of views?
In this talk at Interaction’19 conference (organised by IxDA), Marty Neumeier talks about how to use Agile Strategy and Design Thinking to get a complex organization to execute on a simple idea.
Is talking with Amazon Echo really much like an actual conversation? In this talk about Conversation Design at IxDA’s Interaction ’18, Stuart Reeves uses audio recordings of Echo actual use in the home to explore just how people ‘talk’ with machines […]
In his talk at Google I/O 2014, Tomer Sharon inspires developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy […]
The Google presented recently the four Brazilian non-governmental organizations that won the Challenge of Social Impact award to those who submit the best ideas of how to use technology to improve the reality of Brazil […]
The paid apps are having a tough life in Brazil: for every ten app downloaded to smartphones in the country, nine (93%) are free, according to the study released by Qualcomm and consultancy Convergência Research. Out of all the Brazilians who have smartphones (estimated in 47.8 million devices), 65% downloaded some application. Firms heard 1400 people, personal interviews and the internet in 2013 […]
The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In his talk during The LeanUX Conference, researcher Tomer Sharon demonstrates the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide […]
Apple announced recently the list of iPhone apps that were most downloaded in the App Store, the online store of the company in 2013. YouTube, Google video platform, ranks first among the most popular free programs in the country. The virtual pet Pou (a kind of contemporary tamagotchi), appear in the first position among the paid apps. Check out the list of most downloaded apps […]