Tagged: Marketing

The Marco Civil Act was approved on Tuesday (22) by the full Senate and signed into law by President Dilma Rousseff on Wednesday (23) during the opening of the NETMundial meeting , held in São Paulo 0

Internet in Brazil: the “Internet Bill of Rights” is signed into law

The Marco Civil Act was approved on Tuesday (22) by the full Senate and signed into law by President Dilma Rousseff on Wednesday (23) during the opening of the NETMundial meeting , held in São Paulo. The act — considered a kind of constitution for providers and internet users — establishes principles, guarantees, rights and obligations for use of the network in Brazil and it goes into effect in 60 days, at the end of June.

Jan Moorman: Measuring User Delight using the Kano Methodology 0

Watch Jan Moorman’s “Measuring User Delight using the Kano Methodology” talk at Interaction’13 | IxDA Conference

Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]