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Watch Jared Spool’s “Using the Kano Model to Build Delightful UX” talk

In this talk, Jared covers how to prune features to avoid experience rot, use pleasure, flow, and meaning to create delightful UX, and help
Innovate with baby steps to the aspirational experience[…]

I had the privilege of meeting Jared Spool way back in 2009 during UPA’s User Friendly conference in Shanghai, and since then I have been intrigued by his work. Here is an oldie-but-goodie talk he did on building a winning UX Strategy from the Kano Model at the Delight Conference. In this talk, Jared covers how to:

  • Prune features to avoid experience rot
  • Diligently scour the experience for missed expectations
  • Use pleasure, flow, and meaning to create delightful UX
  • Remember delighters become basic expectations
  • Innovate with baby steps to the aspirational experience

What is the Kano Methodology

The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. Kano can help teams determine which features will satisfy and even delight customers.

Using the Kano Model to Build Delightful UX

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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