Categories
Design Innovation Inspiration Readings Software

Watch Jared Spool’s “Using the Kano Model to Build Delightful UX” talk

In this talk, Jared covers how to prune features to avoid experience rot, use pleasure, flow, and meaning to create delightful UX, and help
Innovate with baby steps to the aspirational experience[…]

I had the privilege of meeting Jared Spool way back in 2009 during UPA’s User Friendly conference in Shanghai, and since then I have been intrigued by his work. Here is an oldie-but-goodie talk he did on building a winning UX Strategy from the Kano Model at the Delight Conference. In this talk, Jared covers how to:

  • Prune features to avoid experience rot
  • Diligently scour the experience for missed expectations
  • Use pleasure, flow, and meaning to create delightful UX
  • Remember delighters become basic expectations
  • Innovate with baby steps to the aspirational experience

What is the Kano Methodology

The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. Kano can help teams determine which features will satisfy and even delight customers.

Using the Kano Model to Build Delightful UX

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.