Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it’s not the whiz-bang of technology but rather human factors that matter in the end. In this talk, Jim will look at some specific design-related considerations in successful innovation […]