Tagged: researcher

Jaime Levy "UX Strategy: Competitive Research and Analysis for Innovative Product" 0

Watch Jaime Levy’s “UX Strategy: Competitive Research and Analysis for Innovative Product” talk

Jaime Levy talks about how user experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want […]

Tomer Sharon 0

Watch Tomer Sharon’s “Perfectly Executing the Wrong Plan” Talk

In his talk at Google I/O 2014, Tomer Sharon inspires developers to implement valid and reliable ways to answer their most burning questions. It’ll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy […]

Watch Mike Kuniavsky's "How designers will reinvent manufacturing" talk 0

Watch Mike Kuniavsky’s “How designers will reinvent manufacturing” talk

Consumption directly drives production, and data informs design. If we weren’t talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better […]

Tomer Sharon 0

Watch Tomer Sharon’s “Don’t Listen to Users, Sample Their Experience” talk

The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In his talk during The LeanUX Conference, researcher Tomer Sharon demonstrates the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide […]

Designing Interactions / Experiences: Reflection in Action 0

Designing Interactions / Experiences: Reflection in Action

This is the explanation of the “Reflection in Action” component of the completion criteria of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp […]

Jan Moorman: Measuring User Delight using the Kano Methodology 0

Watch Jan Moorman’s “Measuring User Delight using the Kano Methodology” talk at Interaction’13 | IxDA Conference

Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]