Tagged: analyst

Jan Moorman: Measuring User Delight using the Kano Methodology 0

Watch Jan Moorman’s “Measuring User Delight using the Kano Methodology” talk at Interaction’13 | IxDA Conference

Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]

Legacy 650 by Embraer 0

Consumer Behavior in Brazil: Crisis boosts advancement of aviation

Brazil is experiencing one of its best moments in the aviation industry, and today the country with the second largest fleet of jets, behind only the United States and the third most produced aircraft of this type. Ahead of Embraer (a Brazilian local manufacturer), are only the American Cessna and Canadian Bombardier. The good performance is due in large part to the international crisis started in 2008, which created a favorable environment for the purchase of these aircraft in other countries, and the growth of emerging […]

Chinese People and Their Mobile Phones: E-commerce is going mobile 0

Chinese People and Their Mobile Phones: E-commerce is going mobile

Chinese retailers are paying close attention to the mobile commerce sector in the country’s large cities, and experts said the development of mobile commerce will depend on the Internet environment in China […]

Chinese People and Their Mobile Phones: Smartphones making rapid headway in cities 0

Chinese People and Their Mobile Phones: Smartphones making rapid headway in cities

About 35 percent of urban Chinese use smartphones, the third-highest level in the world, a survey has found […]

Intellectual Property: Shanzhai Phones’ Declining Popularity in China 0

Intellectual Property: Shanzhai Phones’ Declining Popularity in China

The word shanzhai has several meanings. Originally it meant a fortified mountain village, but these days it mainly refers to small, illegal factories that churn out copies of famous-brand mobile phones. In the era of relatively simple 2G phones, the industry was huge, but now everyone wants a fancy 3G smartphone, and they’re a bit too hard to fake, leaving an uncertain future for this hidden industry […]