Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors. This talk will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. This presentation is an evolution of Social Experience Design without Hype, with more insights gathered in the last year where Casali presented the same concept to companies and startups.
Davide Casali, better known as Folletto, is an user experience designer and startup advisor with a hybrid background in design, psychology and technology. Believing as Leonardo DaVinci reportedly said that “Simplicity is the ultimate sophistication”, he is specialised in social experience design, behaviour change and motivation applied to interactive and social systems. With Gianandrea Giacoma he developed Motivational Design, a method to work with social complex systems. His objective is to change for better the quality of life of the people through the products he’s designed, building over the complexity of any experience the simplest possible interaction.
During his 11+ years of professional experience he designed consumer and enterprise services for more than 2 million users worldwide in different markets. He worked with Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, Benetton and more. He co-founded Good 50×70, an international social communication project and Baker Framework, a platform to publish HTML5 books and magazines on the iPad. He’s currently advisor of PosterForTomorrow, Pick1 and Tonight.eu and evangelist of Hunie.co.