Watch Josh Seiden’s “A Designers Introduction to Lean Startup” talk at Interaction’13 | IxDA Conference

For years, designers have cried in their beer that business people just don’t understand design. But in the last few years, a community of entrepreneurs has gathered around the rallying cry, “Stop making sh*t that people don’t want.” What is this movement that places user-centered value at the core of the success of businesses?

Eric Ries, the founder of the movement calls it “Lean Startup.” A mix of design thinking, agile software development and entrepreneurship, this movement is changing the way business people look at design. Josh Seiden has been working with these entrepreneurs at companies large and small for the last few years.

In this talk, Josh Seiden introduces the key ideas of Lean Startup, talks about the amazing opportunities for designers this movement presents, and shares case studies of how he and his partners have used the techniques of Lean Startup as the foundation of their design studio.

Josh Seiden is a  who has spent most of his career working on the design of complex  applications and integrating design into the product development process. Over the course of 20 years working in  Josh has developed specialities that include Lean UX, service design, and  design in agile development environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of . He lives in  with his wife and two children

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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