For years, designers have cried in their beer that business people just don’t understand design. But in the last few years, a community of entrepreneurs has gathered around the rallying cry, “Stop making sh*t that people don’t want.” What is this movement that places user-centered value at the core of the success of businesses?
Eric Ries, the founder of the movement calls it “Lean Startup.” A mix of design thinking, agile software development and entrepreneurship, this movement is changing the way business people look at design. Josh Seiden has been working with these entrepreneurs at companies large and small for the last few years.
In this talk, Josh Seiden introduces the key ideas of Lean Startup, talks about the amazing opportunities for designers this movement presents, and shares case studies of how he and his partners have used the techniques of Lean Startup as the foundation of their design studio.
Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile softwaredevelopment environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design. He lives in Brooklyn with his wife and two children