Watch Paul Adams’ “How to Design Social Experiences” talk at Interaction’13 | IxDA Conference

The web is evolving, orienting around people rather than content. As a result, almost all UX professionals will increasingly need to design social experiences. Designing interactions between people is different from designing user experiences. For example there is often no clear task to design for, no set user goal, and no clear outcome.

To complicate matters further, people’s sense of identity and the social interactions they have with others are subtle and nuanced. This means you can never predict how people will respond to what you create for them. Not only does this uncertainty mean that we need a very different approach to product development to be successful, it means that we need to be ready to iterate in real time – to change what we have launched almost immediately after we have launched it.

Paul Adams talks about the social design process, how it differs from classic user-centred design methods, and will explain why he thinks UX professionals will need to change how they work to be successful in the future.

Paul Adams is the Global Head of Brand Design at Facebook and author of the newly released book, Grouped.

He is broadly recognized as one of the leading thinkers on the emerging social web, and his work has been featured in The Wall Street Journal, Fast Company, AdWeek and many more leading publications.

His work on describing the next evolution of social networks, “The Real Life Social Network” is one of the most viewed and downloaded presentations ever published on the web.

via Paul Adams: How to Design Social Experiences.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.