{ design@tive } information design
The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it’s not the whiz-bang of technology but rather human factors that matter in the end. In this talk, Jim will look at some specific design-related considerations in successful innovation […]
The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. In his talk during The LeanUX Conference, researcher Tomer Sharon demonstrates the method, describe how it has been applied at Google Search, and provide a short, practical how-to guide […]
Graphic design legend Massimo Vignelli speaks about design, beauty, and the education of a designer […]
An interview with Leigh Thompson, professor at Kellogg School of Management and author of Creative Conspiracy: The New Rules of Breakthrough Collaboration: if you’ve been in the creative industry long enough (or if you’re coming from a Design Studio-structured educational background), you’re not going to hear anything new, but it’s refreshing to hear that Business people are finally embracing principles designers have long advocated […]
Watch Avi Itzkovitch to discover core concepts for utilizing smart device technologies and sensor data in order to understand context, and add “Adaptive Thinking” to the UX professional’s toolset when designing experiences. In his presentation, Avi demonstrates the importance of understanding context when designing adaptive experiences, gives ideas on how to design adaptive systems and most important, inspires designers to think how smart device technology and context aware applications can enhance the user experience with adaptivity […]
This talk suggests that we not start from the perspective of the device, the content or the software; rather we should start with understanding how people perceive their whole environment […]
This session provides good rules of thumb that will help you with future field studies and prepare you for the types of situations you might find yourself in […]
In this session, Stephen P. Anderson shares tips that have helped him cut through the noise of requests and requirements by reframing the design problem by seeing a problem from different perspectives […]
Alvin Toffler’s talks about the 40th anniversary of the book “Future Shock”, the effect of rapid change holds insights into the present, and how we prefer to talk about the future in terms of Possibilities, Not Predictions […]
Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]