Listen to Andrew Hinton’s “The World Is The Screen: Elements of Information Environments” talk at IA summit 2013

Andrew Hinton's "The World Is The Screen"
Andrew Hinton's "The World Is The Screen"

For over a decade, we’ve defined Information Architecture (IA) in part as “the structural design of shared information environments,” yet we still lack a consensus for what we mean by that phrase. Meanwhile, mobile & cross-channel complexities are only getting more complex, and context is more ambiguous than ever.

This talk suggests that we not start from the perspective of the device, the content or the software; rather we should start with understanding how people perceive their whole environment.

  • A model for three key modes in which people experience information (ecological, semantic, and digital).
  • A framework for analyzing how people perceive their environment (based on seminal work from ecological perception science).
  • How these elements help us untangle some knotty real-world examples and explain some typical yet puzzling user behaviors.
  • A fresh take on the value and scope of information architecture.

Andrew Hinton is an Information Architect at The Understanding Group (aka TUG). Since the early ’90s, he’s been helping clients and employers of all shapes and sizes make better information environments. He is also the author of Designing Context for User Experiences: Building User Experiences.

via The World Is The Screen: Elements of Information Environments | IAS 2013.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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