The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it’s not the whiz-bang of technology but rather human factors that matter in the end.
This is where UX designers come in. Through empathy and understanding of people’s needs and perceptions, we can increase the rate of adoption. In this talk, Jim will look at some specific design-related considerations in successful innovation.
Jim is an active speaker and instructor on user experience, usability, and information architecture. He helped found local UX groups in Hamburg, as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation (O’Reilly, August 2007). He blogs at experiencinginformation.com.
via UX Brighton 2012.