Watch Jim Kalbach’s “Designing for Adoption” talk

The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it’s not the whiz-bang of technology but rather human factors that matter in the end.

This is where UX designers come in. Through empathy and understanding of people’s needs and perceptions, we can increase the rate of adoption. In this talk, Jim will look at some specific design-related considerations in successful innovation.

Jim Kalbach is Principal UX Designer with Citrix Online. He holds a degree in library and information science from Rutgers University, as well as a Master’s degree in music theory and composition.

Jim is an active speaker and instructor on user experience, usability, and information architecture. He helped found local UX groups in Hamburg, as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation (O’Reilly, August 2007). He blogs at experiencinginformation.com.

via UX Brighton 2012.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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