Listen to Alvin Toffler’s “Possibilities, Not Predictions” interview for NPR

Alvin Toffler
Alvin Toffler

Forty years ago, America was gripped by Future Shock. It was a book, published in July of 1970 — but it was also an idea.

It was the notion that life was changing faster and faster — in everything from technology to family structure to politics. People were moving more, throwing away their belongings sooner and having to adapt more often to new kinds of work.

The result was a kind of culture shock of the future — future shock.

The book was, in the publishing industry phrase of the time, a “runaway best-seller.” It sold more than 5 million copies in the U.S., and untold more millions overseas, especially in Asia. The author, Alvin Toffler, was a reporter-turned-futurist from New York. He says the scale of his book’s success came as a shock to him and his wife and collaborator, Heidi Toffler.

Alvin Toffler’s talks about the 40th anniversary of the book on the effect of rapid change holds insights into the present.

via Futurist 40 Years Later: Possibilities, Not Predictions : NPR.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.