Tagged: ILA 2018

Posts related to the Interaction Design Association (IxDA) Interaction Latin America Conference 2018

Jaime Levy "UX Strategy: Competitive Research and Analysis for Innovative Product" 0

Watch Jaime Levy’s “UX Strategy: Competitive Research and Analysis for Innovative Product” talk

Jaime Levy talks about how user experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want […]