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Watch Bill Buxton’s “Sketching Experiences” talk at the IIT’s Institute of Design Strategy Conference

Bill Buxton in this old — but still very relevant — talk advocates the need for global businesses to explore how design and design thinking can provide them with high-level, strategic value and competitive advantage […]

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“The Design Eco-System”: Bill Buxton’s Keynote at IxDA | Interaction ‘08 Conference

Bill Buxton, in his keynote during for the opening of IxDA | Interaction ‘08 Conference, asks us: “How Can We Design Great Products if we don’t First Design our Environment?” Great ideas are not enough. In many ways, they are the easy part of design. The hard part is seeing those great ideas through to reality […]