Jeff Gothelf & Josh Seiden’s “Products and Services in the Age of Complexity”

Jeff Gothelf & Josh Seiden | UX London 2017 from Clearleft on Vimeo.

Products and Services in the Age of Complexity at UX London 2017

The rise of digital has brought product and service together. The bad news is that our products are now more complex than ever. The good news is that a set of methods for dealing with complexity has emerged. In this talk at UX London 2017, Jeff and Josh show how teams at large companies and startups are combining modern lean and agile tactics with service design methods to create and deliver new digital products—faster, with less risk, and with better customer outcomes than ever before.

About Jeff Gothelf

As director of user experience for, Jeff Gothelf worked integrating design thinking into a traditional Agile process. Since then, Jeff has become one of the world’s leading proponents of Lean UX. His articles for Harvard Business Review catapulted Lean UX into the consciousness of the business world. Jeff’s work today mainly focuses on building and training evidence-based, customer-centered executive & product teams. These teams often utilise lean principles and agile software development.

About Josh Seiden

Josh Seiden is a designer, author, coach, and product leader who has been creating digital products and services for more than 25 years.

Josh is a popular and highly sought-after speaker who appears at conferences around the world. He teaches workshops in Agile and Lean methods for product team, often working as a coach and mentor.

He brings an entrepreneurial spirit and user-centered perspective to his work with companies large and small to find and validate market opportunities, then to design and ship great products and services.

Via UX London 2017

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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