Bill Buxton in this old — but still very relevant — talk advocates the need for global businesses to explore how design and design thinking can provide them with high-level, strategic value and competitive advantage.
Bill Buxton has received considerable acclaim for his book, Sketching User Experience, recently reviewed in BusinessWeek. He also contributed an article on The Long Nose of Innovation to BusinessWeek’s Design & Innovation section. As well as a researcher and writer, he is an Associate Professor in the Department of Computer Science at the University of Toronto, where he still works with graduate students.
Bill Buxton is a designer and a researcher concerned with human aspects of technology. His work reflects a particular interest in the use of technology to support creative activities such as design, film making and music. Buxton’s research specialties include technologies, techniques and theories of input to computers, technology mediated human-human collaboration, and ubiquitous computing.
Prior to being appointed Principal Researcher at Microsoft Research in December 2005, he was Principal of his own Toronto-based boutique design and consulting firm, Buxton Design, where his time was split between working for clients, lecturing, and writing. From 1994 until December 2002, he was Chief Scientist of Alias|Wavefront, (now part of Autodesk) and from 1995, its parent company SGI Inc.