Consumer Behavior in Brazil: Sale of tablets increased 164% in Q1/2013

The sale of tablets in the country in the first quarter of 2013 increased 164% compared with the same period in 2012, reaching 1.3 million devices sold, according to a study by IDC Brazil released recently: in the first quarter of 2012, 493,000 tablets were sold.

The number in the quarter was higher than the total for the year 2011, when 1.1 million tablets were sold in Brazil, according to consulting group.

Comparing tablets with the PC market, the participation of the devices in the first quarter of 2013 was 27.6%, while 39.5% were left with notebooks and desktops with 32.9%. Regarding the operating system of the devices sold in the period, 89% have Android.

IDC’s expectation is that 5.9 million tablets to be sold during 2013, an increase of 81% compared to 2012.

One of the reasons listed by IDC is that the price of tablets attracts Brazilian consumers and impacts the sale of PCs in the country. “Tablets have become the most convenient option for users looking for a device cheaper, which consequently impacts on sales of PCs, especially laptops. Today you can find products around R $ 200 (nearly 100 US dollars), many unknown brands grabbing a hold of users seeking aspects such as mobility and content consumption on the Internet, “explains Peter Hagge, an analyst at IDC.

via G1 – Sale of tablets increased 164% in Brazil in Q1 2013, says IDC – News Technology and Games.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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