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Consumer Behavior in Brazil: iPad mini is the world’s most expensive

Released recently, the iPad Mini in Brazil has the highest value among all the official channels of the Apple Store. According to IT Data Consulting, the difference between the value of imports and sales is 115% […]

Released recently, the iPad Mini in Brazil has the highest value among all the official channels of the Apple Store. According to IT Data Consulting, the difference between the value of imports and sales is 115%.

The G1 News Portal researched tablet prices in online stores of Apple in the 37 countries that sell electronics. To make the comparison, the version screened was 16 Gigabytes GB Wi-Fi only and the values were converted to U.S. dollars.

According to Apple, the device is sold in over one hundred countries. But this list includes locations where the sale is made through resellers. In Brazil, for example, in addition to Apple itself, telecom carriers and large stores also began selling the iPad mini.

In Brazil, the only country in Latin America that Apple sells the tablet in its official store, the iPad mini is priced at $ 584.90. Rounding out the top three of the leading countries in Denmark price ($ 456) and Finland ($ 447).

These countries, however, have GDP (Gross Domestic Product) per capita well above that of Brazil. According to the World Bank, while Brazil had GDP per capita of U.S. $ 12,594 in 2011, in Denmark the figure was U.S. $ 59,889 and Finland, U.S. $ 48,812.

At the opposite end, the countries with cheaper iPad Mini, are Malaysia (U.S. $ 313.56), Canada and the United States (U.S. $ 329).

According to  IT Data consulting, iPad mini being sold is still imported. “In May/2013 alone, more than 10,000 appliances were imported. No matter if you’re producing in Brazil, “says analyst Ivair Rodrigues. The account, enter not only versions of 16GB, but the 32GB and 64 GB.

The company has been importing components to build other tablets, according to Rodrigues, but “only the traditional 9.7-inch, not 7.9 inch.”

The importation of the iPad mini occurs while the plant in Jundiaí Foxconn, manufacturer of Apple devices, the devices have already included in the company’s tax relief programs of the federal government.

With this feature off in PIS / Cofins and IPI (Excise Tax on Industrialized Products). The State of São Paulo granted rebates to tablets, but had the benefit suspended by the Supreme Court at the request of the State of Amazonas government because of its Free Economic Zone of Manaus .

According to IT Data, currently the iPad mini is imported for U.S. $ 272. Thus, the difference to the price sold to consumers is 115%. According to Rodrigues, usually “the imported product reaches the end customer with an increase of 65% to 70% of the value, for there are many strings.”

“You have to pay duty import tax, IPI, 15%, PIS / Cofis of 9.25%. When you put this tax lot more margin Apple distributor, operators and retailers gives it there. That is the great difficulty, “he says.

via G1 – mini iPad sold by Apple in Brazil is the worlds most expensive – news on Technology and Games.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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