Design Readings

Listen to Angel Anderson’s “Why We Share: Communicating Social Engagement” talk at IA Summit 2013

Getting people to share can help you spread a particular message, create a community around a topic, and even drive conversion, but first you have to help clients understand the importance of share-worthy content and design a situation that truly encourages sharing. This session examines the main psychological motivations that drive people to share and provides guidelines for creating inspired sharing frameworks […]

China Economics Trend Watching

Watch Thomas Friedman’s “The World is Flat” talk at MIT Sloan School of Management

In “Globalization 3.0,” Friedman contends, people from far-flung places will become principal players in the marketplace […]

Design Innovation Readings Software

Oscar Winners Avatar, The Hurt Locker, and Logorama Employ Autodesk Technology

For the 15th consecutive year, every Oscar-winning movie for Best Visual Effects was created with the help of filmmaking tools from Autodesk. Autodesk Digital Entertainment Creation software was also used to help shape this year’s nominees and winners for Achievement in Cinematography, Best Animated Feature Film, and Best Animated Short Film […]

Design Information Technology Software

Autodesk Expands Options for Mac Users

Autodesk and Parallels, a worldwide leader in virtualization and automation software, announced that they have signed an agreement to make Parallels Desktop for Mac Autodesk’s preferred Mac virtualization software […]