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Consumer Behavior in Brazil: First official Apple Store to open in Rio

The first official Apple store in Brazil will be inaugurated in Rio de Janeiro on 15th February, the company said on its website on Thursday (February 6). The Apple Store will be the Brazilian Village shopping mall, in the Barra da Tijuca neighborhood, and is also the first company store in South America […]

The first official Apple store in Brazil will be inaugurated in Rio de Janeiro on 15th February, the company said on its website on Thursday (February 6). The Apple Store will be the Brazilian Village shopping mall, in the Barra da Tijuca neighborhood, and is also the first company store in South America.

Apple announced in 2012 his own shop in the country. “We look forward to the opening of the first Apple Store in Brazil, where we have long-standing customers and hope to win many more every day. Can not wait to offer the unique Apple retail experience to the people of Rio de Janeiro and clients entire region, “the company said at the time. Currently, the stores of Apple products in Brazil – as A2U, iplace and iTown – are outsourced along with retail partners.

Brazil is the 15th country in the world to have an Apple Store. Currently, the company has 422 stores in the U.S., UK, Japan, Canada, Italy, Australia, China, Switzerland, Germany, France, Spain, Hong Kong, Netherlands and Sweden.

via G1 – First official Apple Store in Brazil will be inaugurated in Rio on the 15th – News Technology and Games.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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