We are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web, sharing. Tweets, status updates, and content forwards are woven into many of the products and services we use every day, but do we really understand what makes people want to share in the first place? And how do you communicate to stakeholders about what is actually share-worthy? This is where our unique blend of behavioral understanding and design context can translate into magic. Getting people to share can help you spread a particular message, create a community around a topic, and even drive conversion, but first you have to help clients understand the importance of share-worthy content and design a situation that truly encourages sharing. This session examines the main psychological motivations that drive people to share and provides guidelines for creating inspired sharing frameworks.
Angel Anderson has 10+ years of experience humanizing digital products and services for clients such as Old Navy, Mattel, Best Buy, and American Express. Her design expertise has helped shape solutions for enterprise software platforms, large-scale web properties, and mobile apps, with recent projects focusing on the mobile retail experience, loyalty, and the link between mobile devices and physical shopping. Angel is active in the Los Angeles design community as the founding IxDA Los Angeles local leader and as a guest lecturer at USC, UCLA, and The Arts Institute of California