Listen to Angel Anderson’s “Why We Share: Communicating Social Engagement” talk at IA Summit 2013

Angel Anderson's "Why We Share: Communicating Social Engagement"
Angel Anderson's "Why We Share: Communicating Social Engagement"

We are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web, sharing. Tweets, status updates, and content forwards are woven into many of the products and services we use every day, but do we really understand what makes people want to share in the first place? And how do you communicate to stakeholders about what is actually share-worthy? This is where our unique blend of behavioral understanding and design context can translate into magic. Getting people to share can help you spread a particular message, create a community around a topic, and even drive conversion, but first you have to help clients understand the importance of share-worthy content and design a situation that truly encourages sharing. This session examines the main psychological motivations that drive people to share and provides guidelines for creating inspired sharing frameworks.

Angel Anderson has 10+ years of experience humanizing digital products and services for clients such as Old Navy, Mattel, Best Buy, and American Express. Her design expertise has helped shape solutions for enterprise software platforms, large-scale web properties, and mobile apps, with recent projects focusing on the mobile retail experience, loyalty, and the link between mobile devices and physical shopping. Angel is active in the Los Angeles design community as the founding IxDA Los Angeles local leader and as a guest lecturer at USC, UCLA, and The Arts Institute of California

via Why We Share: Communicating Social Engagement | IA Summit Library.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.