Don Norman explains his Emotional Design Theory about how designers create the perfect products: knowing your emotions […]
Tag: Don Norman
Don Norman is an anthropologist of modern life, studying the way we humans interact with our designed world. If you’ve ever fought with an automatic faucet in an airport bathroom, or wondered which button to press in the anonymous row on top of your printer, it’s good to know that Don Norman is in your corner. He’s the author of a raft of books on design and the way we humans interact with it, including the classic The Design of Everyday Things.
This is the 5th (fifth) lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss the different design artifacts typically produced during the ideation stage […]
In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy […]