At Web Directions Summit 2022, I made the case that Jobs to be Done work as a great “exchange” currency to facilitate strategy discussions around value between designers, business stakeholders, and technology people. I also shared some lessons I’ve learned on how to use Jobs to be Done to engage the stakeholders and influence business decisions that drive product vision forward.
Bringing Business Impact and User Needs Together with Jobs-to-be-Done (JTBD)
In a previous post, I argued that designers hadn’t found the vocabulary and tools to frame users’ problems in a way that aligns with stakeholder business strategies. Jobs to be done work as a great common exchange currency between leadership, designers, product managers, and developers. You can read more about Jobs-to-be-Done in my post below.
Bringing Business Impact and User Needs together with Jobs to be Done (JTBD)
Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.
