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Information Technology in Brazil: team of Brazilian students win “Programming World Cup”

A team of Brazilian students who invented a software that creates custom clothes automatically for every body type was chosen the winner of the 2015 Imagine Cup […]

A team of Brazilian students invented a software that creates custom clothes automatically for every body type. The service was chosen the winner of the 2015 Imagine Cup in Seattle recently.

Students Daniel Tsuha, Bianca Letti (center) and Juliana Pirani, the Brazilian winning team members of the Computer World Cup, alongside the USP teachers, Isabel Italiano and Luciano Araújo. (Reuters / Microsoft)

The award was presented by Satya Nadella, chief executive of Microsoft, which promotes the Imagine Cup. In addition to the US$ 50,000 in cash, the team will formally join a counseling process, which includes mentoring with the Sayya himself.

Members of eFitFashion team brought a blend technology and fashion to the competition. Letti Bianca, 21, and Daniel Tsuha, 25, come from the Information Systems course and Juliana Pirani, 26, from fashion program. Until being awarded by Microsoft, students of the School of Arts, Sciences and Humanities (EACH), the USP Leste, spent three years working on the project. The project received the assistance of teachers Isabel Italiano and Luciano Araújo.

Read more at G1 – Brasileiros vencem ‘Copa do Mundo da Computação’ e ganham US$ 50 mil – notícias em Tecnologia e Games

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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