Watch Dr. Genevieve Bell’s “Rage Against the Machine?” Keynote at IxDA | Interaction ’12 Conference

Dr. Genevieve Bell is an Australian-born anthropologist and researcher. As director of User Interaction and Experience in Intel Labs, Dr. Bell leads a research team of social scientists, interaction designers, human factors engineers and computer scientists. This team shapes and helps create new Intel technologies and products that are increasingly designed around people’s needs and desires. In this team and her prior roles, Dr. Bell has fundamentally altered the way Intel envisions and plans its future products so that they are centered around people’s needs rather than simply silicon capabilities.

Dr. Bell is also an accomplished industry pundit on the intersection of culture and technology and a regular public speaker and panelist at technology conferences worldwide. Her first book, Divining the Digital Future: Mess and Mythology in Ubiquitous Computing, was co-written with Professor Paul Dourish of University of California at Irvine and released in April 2011. In 2010, Bell was named one of Fast Company’s inaugural “100 Most Creative People in Business.” She also is the recipient of several patents for consumer electronics innovations.

via Interaction 12 Keynote – Dr. Genevieve Bell: Rage Against the Machine? | IxDA.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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