Design Readings Software

[EVENT] IxDA Shanghai presents “Four Mobile Machines” with Aaron Marcus: SEPTEMBER 5TH, 2012, 7:30PM

Mr. Marcus reviews briskly four projects that are conceptual designs for new kinds of mobile applications (smartphone and tablet with associated Web portals) that combine the theories of information design and persuasion design to change people’s behavior […]

IxDA Shanghai Presents

Four Mobile Machines

Mr. Marcus reviews briskly four projects that are conceptual designs for new kinds of mobile applications (smartphone and tablet with associated Web portals) that combine the theories of information design and persuasion design to change people’s behavior.

The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits to avoid obesity and diabetes. The Money Machine  persuades baby boomers to improve wealth management to they spend and save appropriately. The Memory Machine persuades family members to share more intergenerational stories among  families that are geographically distributed, sometimes across multiple time zones and different countries and cultures.

The Machines have been published worldwide since 2009. In 2011, Green, Health, and Money Machines won awards in an international competition sponsored by the International Institute for Information Design, Vienna. In 2011, AM+A presented their work about adapting the Green Machine concepts for enterprise software at SAP and developing guidelines. Mr. Marcus is a co-signer of three SAP patent applications based on their work. Mr. Marcus will discuss all of this information and show examples.



September 5th, 2012 7:30PM



399, Pu Dian Road, Pudong New District, Shanghai, 200122, P.R. China
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+86 21 3865 3333



Due to the limited number of seats (50 seats), you must confirm your presence to attend this event


About the Presenter

Aaron Marcus | AM+A

Aaron Marcus (AM+A)
Aaron Marcus (AM+A)

Mr. Aaron Marcus is the founder/President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world’s first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone ™ at AT&T Bell Labs, was the first visual designer to program virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was on the faculty of the University of California at Berkeley, became a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and began research as a Co-Principal Investigator of a project in computer-program visualization funded by the US Department of Defense’s Advanced Research Projects Agency (DARPA). He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional’s Association’s  annual conference. He has lectured worldwide since 1968 about user-interface design, information visualization, and user-experience design.

In 1992, the National Computer Graphics Association’s awarded him for his contributions to industry. In 2000, Icograda, the International Council of Graphic Design Organizations, included him in their Hall Fame as a Master Graphic Designer of the Twentieth Century.

In 2007, the AIGA named him a Fellow for his cross-cultural design work. In 2008, ACM’s CHI Academy elected him a member, the first-ever graphic designer. In 2009, the Business Forms Management Association awarded him the Jo Warner Prize for his lifetime contribution to forms-systems design. In 2009, the Usability Professionals Association awarded him a service award for his six years’ of being the Editor-in-Chief of User Experience (UX). In 2011, The Association for Computing Machinery (ACM) named him a Distinguished Engineer for his lifetime achievements. He now serves as the Editor-in-Chief Emeritus of User Experience and writes the On the Edge column in each issue. He is also an Editor of Information Design Journal, and was a regular columnist of Interactions for five years. He is on the Editorial Boards of Visible Language, Universal Access Journal, and the International Journal of Human-Computer Interaction. He is a Visiting Professor of the IIT Insittute of Design, Chicago.

Mr. Marcus has written over 300 articles; written/co-written/edited eight books, including Human Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), The Cross-GUI Handbook for Multiplatform User Interface Design (1994), and Mobile TV: Customizing Content and Experience (2010). He has contributed chapters/case studies to five handbooks of user-interface design, information appliances, and culture. In 2011, the International Institute of Information Design in Vienna, Austria, awarded three design awards for AM+A’s mobile application concept designs built around sustainabity, healthcare, and wealth management, which also combine persuasion design with information design. Mr. Marcus focuses his attention on the Web, mobile devices, and social networks, helping the industry to learn about user-centered user-interface and information-visualization design, and providing guidelines for globalization/localization, cross-cultural communication design, and persuasion design.

Mr. Marcus has published, lectured, tutored, and consulted internationally for 45 years and has been an invited keynote/plenary speaker at conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities, with connections throughout the Web, mobile products/services, social networking, user-interface/interaction design, usabilty, human factors, graphic design, and publishing media industries.



The Interaction Design Association (IxDA) is a member-supported organization committed to serving the needs of the international interaction design community.

With the help of more than 7,500 members since 2004, the IxDA provides an online forum for the discussion of interaction design issues.



  • Evangelism: Promoting awareness of the discipline, craft, and value of interaction design and design research among businesses, academia, consumers, and colleagues.
  • Innovation: Advancing the discipline of interaction design.
  • Professionalism: Encouraging high standards of practice within the interaction design discipline.
  • Education: Establishing standards for academic programs in interaction design.
  • Community Building: Developing a close-knit community of interaction design professionals.


By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in several countries (Argentina, Brazil, China, Czech Republic, Germany, India, Mexico, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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