Watch Design Council’s “What is UX Design?”

Dating back to the advent of the personal computer, in particular the 1984 launch of the Macintosh, UX design today represents a incredibly diverse and complex world. In this video, Steve ‘Buzz’ Pearce, Design Director at Skype, and Mat Hunter, Chief Design Officer at the Design Council, talk about what ‘UX design’ means, finding the ‘soul’ of a digital product and how we’ve only scratched the surface of what’s possible.

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Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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