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From Brazil: Forró and Northeastern Music

Besides the general forms of samba, baiao/forró is the most important pop music form of expression in Brazil […]

Gilberto Gil speaks about his connection to Forró during Voices of Latin America festival:

Besides the general forms of samba, baiao/forró is the most important pop music form of expression in Brazil.

Though less well known outside the Brazil than samba, forró, the infectious dance music originally from Northeastern region of the country, continues to be one of the most popular musical styles in Brazil today. With its distinctive instrumentation of accordion, bass drum, and triangle, the earthy sounds of forró is reminiscent of a hyperactive zydeco music, while the song lyrics give voice to the hardscrabble existence of people from the Northeast.

The story of forró begins with Luiz Gonzaga (1912–1989). Born in the sertão (“desert backlands”) in the northeastern state of Pernambuco, Gonzaga drew on the rich folk traditions around him to create a new type of music that came to known as forró. A larger-than-life character with an ebullient personality, a gift for showmanship as well as a resonant baritone voice and virtuosic accordion playing, Gonzaga burst onto the scene in the late 1940s with a string of hits that made forró a national craze. Following generations of musicians—most notably Gilberto Gil—have built on Gonzaga’s legacy and reinterpreted forró for a contemporary audience.

Source: Voices from Latin America Forro | Carnegie Hall

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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