Picture a world where Amazon.com is a factory. Products are made as needed, based on direct input from users to designers and developers. Consumption directly drives production, and data informs design. If we weren’t talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better.
As a consultant, designer, researcher, author of Observing the User Experience: A Practitioner’s Guide to User Research, and entrepreneur focused on people’s relationship to digital tech, Mike has been involved in a wide variety of technology design and research projects since 1986.
In 2001, following his role as Senior Researcher at Wired Digital, Mike co-founded Adaptive Path. He is currently leading all design efforts at ThingM, a company he co-founded in 2006. Mike has worked with some of the most innovative and dynamic organisations in the world.
via UX Brighton 2012.
