Watch Mike Kuniavsky’s “How designers will reinvent manufacturing” talk

Picture a world where Amazon.com is a factory. Products are made as needed, based on direct input from users to designers and developers. Consumption directly drives production, and data informs design. If we weren’t talking about physical products, this would sound a lot like Web/app interaction design, but the worlds of making atoms and bits are quickly colliding, and the implications are profound. By mapping what we have learned creating analytics-driven digital design to the physical world, we can change how everything is made, for the better.

As a consultant, designer, researcher, author of Observing the User Experience: A Practitioner’s Guide to User Research, and entrepreneur focused on people’s relationship to digital tech, Mike has been involved in a wide variety of technology design and research projects since 1986.

In 2001, following his role as Senior Researcher at Wired Digital, Mike co-founded Adaptive Path. He is currently leading all design efforts at ThingM, a company he co-founded in 2006. Mike has worked with some of the most innovative and dynamic organisations in the world.

via UX Brighton 2012.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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